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Speech Communications
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Speech Communications
> Analyzing Your Audience
Analyzing Your Audience
Importance Of Audience Analysis
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Benefits of Understanding Your Audience
What to Look For
What to do With Your Knowledge
Demographic Factors To Consider
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Age
Gender
Sexual Orientation
Education
Religion
Culture, Ethnicity, and Race
Group Membership
Contextual Factors To Consider
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Physical Context
Overall Psychology of Your Audience: Values, Beliefs, Attitudes, & Needs
Favorability of the Audience Toward You and Your Topic
Knowledgeability of the Audience on Your Topic
Adapting To Your Audience
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Solicit Information
Make Adjustments
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